Fresh capital may open a new buying window. Truing connects the filing to the verified company and usable website.
Find UK companies with a
reason to buy now.
Search and sort UK companies, find their verified websites, and watch the businesses that matter. Truing keeps every useful change tied to the right company.
25 free resolutions. No card required. Public company data only.
Build the list before you enrich it.
Search and sort companies by location, size, industry, and recent business changes. Find the verified website, then add the accounts worth following to your watchlist.
See the change. Understand why it matters.
The filing is the source. The signal is what your team can use.
New financing
The company has taken on new financing.
Accounts are overdue
The company may need accounting support.
Leadership changed
A new decision-maker may change priorities.
Go from the whole market to the right moment.
Discovery, enrichment, and monitoring use the same verified company record.
Build the market you want.
Filter UK companies by location, size, industry, and recent business changes.
market → shortlistFind the verified website.
Connect each legal company to its operating website with an explicit match state.
company → websiteFollow the companies that matter.
Add selected companies to a watchlist and keep later changes together.
shortlist → watchlistUse the change in your workflow.
Send the verified company and plain-language context to the next step.
signal → actionAsk the data in plain English.
Give your AI assistant a company list and ask which businesses deserve a closer look. Truing supplies the verified company layer underneath the answer.
MCP access is available now with your Truing API key.The same company change means something different to each team.
Choose the page that matches the work you are doing.
Accounting firms
Find companies with late deadlines, closure risk, or a reason to reconsider their adviser.
For accountants → Earlier distressInsolvency practitioners
Watch the indicators that appear before a formal appointment is recorded.
For practitioners → Finance activityLenders and brokers
Track new financing, repayments, fresh investment, and portfolio changes.
For lenders → Exposure changesCredit control
Route company changes that may affect terms, recovery, or open exposure.
For credit teams → Ongoing identityKYB and compliance
Keep legal identity, leadership, company status, and evidence current.
For KYB teams → Better timingGTM teams
Find business changes that give sales and agency teams a timely reason to look.
For GTM teams →Truing fits into the tools you already use.
One engine, one resolution allowance and the same honest result states everywhere.
Clay
Enrich every domain in a table with its verified UK company and key fields.
Set up Clay →AI assistants
Connect MCP-capable assistants and work with Truing in plain English.
Connect an assistant →REST API
Resolve, search and monitor UK companies from your own product.
Read the API guide →Webhooks
Push watched-company signals to any HTTPS destination with signed delivery.
Configure webhooks →Wrong is worse than unknown.
Truing does not force an answer when the connection is unclear.
matchedOne company confidently connected.
1 resolutionneeds_reviewA short list of possible companies.
freeno_matchNo reliable connection found.
freeverifiedOfficial company connected to its website.
1 resolutionPay for verified outcomes.
Review states, misses and errors are free. Resolutions are SaaS usage allowances with no cash value.
Try the match quality
Use real domains before connecting a workflow.
- 25 resolutions
- API and MCP access
- No card required
For focused workflows
Resolve companies and monitor a small portfolio.
- 1,000 resolutions each month
- Watch 25 companies
- Signed webhooks
For teams and agencies
More volume and a larger watchlist.
- 5,000 resolutions each month
- Watch 250 companies
- One-time resolution packs available from £49 / $65
Start with the market you want to reach.
Discover the companies, find their websites, and watch the ones that matter.